One example of each page type, built in the current website design and written in its existing tone. All facts come from the live website; anything highlighted in yellow is a detail for Si to confirm or supply. No redesign: the same layout, fonts, colours and imagery.
The existing Aerospace page with keyword-led headings, new capability, process, case-study and FAQ sections. Existing text is kept.
Open demo →
A page built to rank for "5-axis CNC machining Calgary", with capability details, materials, sectors and a short FAQ.
Open demo →
The structure for a short case study: challenge, approach, result and specifications. Real project details come from Si.
Open demo →We write all of it, as in these demos, so FMW doesn't have to start from a blank page. The drafts are based on:
AI tools help with research, but every answer is written for FMW and only states facts from the site. Si's role is review, not writing: about 30 minutes per page to check technical accuracy and fill the highlighted gaps (machine models, part sizes, lead times).
Three case studies in total, one per sector (aerospace, defence, energy), not one per capability page.
Each case study links to the capability pages it used, and each capability page links back to the case study that shows it in action. That way every capability page has real proof attached, without needing 4+ separate case studies.
From FMW we need three recent projects (one per sector), the basic facts (part type, material, quantity, process, outcome) and approval on whether the customer can be named. Anonymous is fine, e.g. "an aerospace MRO customer".
| Page | Target search | Links to case study |
|---|---|---|
| Expanded existing pages (4) | ||
| Aerospace Demo | aerospace machining Calgary | Aerospace case study |
| Defense | defence CNC machining Canada | Defence case study |
| Energy | oilfield machine shop Calgary | Energy case study |
| Services | CNC machining Calgary | All three |
| New capability pages (4) | ||
| 5-Axis CNC Machining Demo | 5-axis CNC machining Calgary | Aerospace case study |
| CNC Turning & Turn-Mill | CNC turning Calgary | Energy case study |
| CMM Inspection & AS9102 FAI | AS9100 machine shop Alberta | Aerospace and defence case studies |
| Titanium & Inconel Machining | Inconel machining Alberta | Energy or defence case study |
| New case studies (3) | ||
| Aerospace case study Demo | supports the Aerospace and 5-axis pages | — |
| Defence case study | supports the Defense and inspection pages | — |
| Energy case study | supports the Energy, turning and alloys pages | — |
Which case study supports which capability page is a suggestion. It will follow the three projects FMW chooses.